Entertainment
Swype Global Seeks Strategic Sponsorships, Partnerships to Reform Music Talent Discovery in Africa


Nigeria’s potential as a technology market hub continues to attract attention from international organizations. Swype Global Ltd, a UK digital startup has made a strategic entry into Nigeria with a 50% investment in SGL-Swypatune Nig. Ltd. This entry is in a bid to properly harness the potential of music talents in Africa using digital technology.
The entrance will serve as a catalyst for strategic partnerships with relevant stakeholders who are poised to embrace the vision of leveraging digital technology, primarily focused on eliminating the barriers impeding the growth of upcoming artistes in Nigeria.
Music talent discovery in Nigeria still hinges on a traditional media model, a situation which creates limited access, ambiguous criteria and lack of transparency, as opposed to a digital based platform which provides more transparency, equal access to contestants and eliminates stage fright.
Having developed an intuitive digital platform dubbed SWYPATUNE – an App which will be available on the Google Play and Apple Stores by 2019 – Swype Global Limited has laid out a strategic roadmap to solving the common problems faced by many upcoming artistes before,during and after a music talent show.
With the likes of established financial houses like Fidelity Bank and Zenith Bank, and entertainment figures like Ice Prince, Ade Bantu, Chopstiks and others already in conversation with Swype Global, the CEO, Dr. Peter Atorough, believes that having the right strategic partnership is a critical aspect of SGL-Swypatune’s business model.
“We have developed partnerships internationally with key technology and monetization content developers, but we are interested and actively searching for local business partnersand sponsors who will key into this vision and help transform the economic landscape of Nigeria. We have had interesting discussions with established artists like Ice Prince and major potential sponsors like Zenith Bank and Fidelity Bank.”
“As a specialist in Digital Consumer Behaviour and Supply Chain Management, I think of the 360-degree business model:the whole idea is to eliminate multiple intermediaries through a digital based concept, and to bridge all the barriers encountered during the process of a talent show while offering value to all partners, sponsors and App users.”
Dr. Peter, who is also a professor at The Robert GordonUniversity in Scotland, isn’t ignorant of the fact that some developers are already building quick fix Apps which do not address local needs.
But he explains that while the likes of international app publishers like Facebook and Snapchat do not put the Africancultural orientations, environmental factors, as well as perspectives into consideration, Swype Global Ltd is founded on the philosophy that digital mobile technology represents the biggest and boldest opportunity to transform the economies of Africa. This is particularly relevant to Nigeriawhere Swype Global is looking to create new employment opportunities in the digital mobile technology space.
“If you visit Spotify for instance, no Nigerian music content is listed in the top 100 songs. That is a huge gap and Swype Global Ltd is bridging that by seeking the right stakeholders who will come on board and help us “drive a local digital platform built specifically with a deep understanding of Africa’s economic and social realities.”
“During my visit to Nigeria, I have had the opportunity to meet and observe many aspiring artists performing or rehearsing their acts. I have met the likes of Queen X and Malyna, all excellent performers with huge potential but poor exposure due to limited opportunities to showcase their talent at a national level. This is where Swypatune will make a huge difference.”
Dr. Peter remains optimistic that Nigeria has a huge potential to overcome the issue of being so much reliant on Apps developed for Americans and Europeans. Providing more insight on the 360 Degree model, he said everybody who gets involved directly or indirectly with the digital platform, either as partners, sponsors or users, gets rewarded one way or the other.
“This is how we do things in Africa; we share the rewards for the benefit of all stakeholders. Every day, international App publishers make huge money from your use of their apps. You think it’s free; but in reality, you are giving them a whole lot and getting nothing in tangible rewards from their profits. Swype Global wants to do things differently.”
Active users of the Swypatune App get credits in the form of Swypa Coins when they engage in different activities, and can use their credits to redeem fantastic offers on the app; vendor partners from different sectors, including hotels, cinemas, travel agents and retailers, can directly create and advertise their best offers on the platform for free; while sponsors or partners get a revenue share or advertisement exposure to the millions of Swypatune users.
“Users can use their Swypa Coins to redeem offers from food vendors, travel agencies etc. In a situation where an offer is worth £12 and a user has £8 Swypa Coins, such a user can borrow Swypa Coins from friends or top up their credit through their network’s airtime or bank card.”
The SWYPATUNE App will serve as a contest platform for music talents in Nigeria. There would be a crowd source entry (anybody can upload their music content on the Swypatune App). With the help of an efficient algorithm built in the App, 100 entries would be shortlisted after a review.
According to Engr Frank Fotso, one of Swype Global’s directors, “There will be three series in a year with each series producing 1 winner. The members of the public will have the opportunity to vote and determine their No 1 tune, thereby directly deciding the winner of each series. The winner will get N10 Million towards recording and establishment, including post contest management and mentoring. There will also be weekly prizes presented on a Weekly TV slot showcasing the week’s No 1 song and Swypatune users.”
Swype Global Limited is a U.K based company which owns the sister company SGL-Swypatune Nig. Ltd.
It is a pan-African organisation with directors from Nigeria, Ghana and Cameroun.
According to Effe Sackey-Barnes who is responsible for the marketing directorate, “the company’s objective is to harness the possibilities of digital mobile technologies to expand access to opportunity for people who live in developing economies, wherever there is a connection.
“We will provide applications that are educating, entertaining, informative and help our users discover their inner talent. Our applications will be aimed at empowering people to create opportunity for themselves and for others, especially in Africa.”
Entertainment
You’re a priceless gift: Gov Mbah Celebrates Jim Nwobodo at 85
… Nwobodo: Mbah is a Success, reports SANDRA ANI


Governor of Enugu State, Dr. Peter Mbah, at the weekend, led other who-is-who in the state to celebrate elder statesman and a former governor of old Anambra State, Senator Jim Nwobodo
Speaking during the 85th birthday anniversary celebration event in honour of Nwobodo at his Amechi Awkunanaw, Enugu, country home, Friday evening, Mbah recalled the octogenarian’s outstanding service to Enugu State, old Anambra State, Nigeria, and humanity in various capacities, describing him as an epitome of excellence.
“It will be difficult to find words that amply capture the true essence of what Dr. Jim Ifeanyichukwu Nwobodo represents. Your life is a living proof that the true value of existence is selfless service.
“Nothing endears one to his people than selfless service. That is what you epitomise. The men and women gathered here today to celebrate you is a reflection of that selfless service that you have provided for the people of Enugu State and Nigeria.
“Today, we celebrate an extraordinary journey. We celebrate 85 years of impactful life.
“As Governor at 39 years, you left bold legacies that are still evident today. As a Minister of Youth and Sport, your record remains unbeatable; and it’s still a heartwarming reference point in this country. As a Senator of the Federal Republic of Nigeria, you were an epitome of courage and patriotism. We are indeed very proud of you.
“You are a priceless gift to humanity and to Enugu State and indeed our dear country. We are so blessed to have you. You have also provided a shoulder on which countless leaders stand on. You are a charismatic, yet unassuming leader; a man of all seasons,” the governor stated.
He wished him many happy returns in sound health and cherished moments so that the new generation of leaders could continue to benefit from his fatherly counsel and wealth of experience.
In his remarks, Nwobodo enjoined leaders to utilise the opportunities God had given to them to work for the people, citing the Mbah example in Enugu State.
“Today, Peter (Mbah) is a success. Whether anybody likes it or not. He is a success because the results speak for him. Whatever he is in Enugu today was God’s design from time. God gave it to him. God inspires all that he is doing in Enugu today.
“Governor Mbah also listens. He really does. I suggested something to him not long ago. He reflected on it and told me that he would do it. Today, he is already doing it. That is how your know a leader that would go far,” the elder statesman said.
While thanking the governor for organising a state event to mark his birthday, Nwobodo said that Mbah had underscored the need to celebrate people while they are alive.
“I did not expect an elaborate celebration as this. But the governor insisted on celebrating me so well. He maintained that it was better to celebrate people when they are alive, to say all the beautiful things to their hearing. So, Governor, I thank you for this show of love and thank all of you, who came out in your numbers to celebrate me,” he added.
Also, at the event were the former governor of Enugu State, Rt. Hon. Ifeanyi Ugwuanyi; Deputy Governor of Enugu State, Barr. Ifeanyi Ossai; members of the Enugu State Executive Council; serving and former federal and state lawmakers, Council Chairmen under the leadership of the Chairman, Enugu State chapter of ALGON, Hon. Okechukwu Edeh, as well as the traditional rulers led by the Chairman, Enugu State Traditional Rulers Council, His Majesty, Igwe Samuel Ikechukwu Asadu, among a host of others.


The death, burial and resurrection of Jesus Christ is the cornerstone of Christian faith. In commemoration of this, the Love of God in Christ (LOGIC) Church is hosting the first edition of the Jesus + Nothing Worship, an uplifting evening dedicated to expressing the message of the death, burial and resurrection in music.
This event will be held on, Friday, April 18, 2025, by 4PM, at The LOGIC Church headquarters in Lekki, Lagos.


The event offers worshippers an opportunity to connect with the essence of the Gospel in worship.
The Lead Pastor and Apostolic Head of the LOGIC Church, Apostle Flourish Peters, asserts that worship is a significant part of the New Testament believers’ experience in Christ.
“As a Christocentric faith community, this event is a great way to celebrate the gift of Christ, who laid down his life for our redemption. Good Friday is a great time to have a worship celebration like this,” notes Peters.
On the context for the event, he notes, “Nothing speaks to the culture of a people like the music they listen to.
Jesus + Nothing Worship will contribute to shaping and mainstreaming a culture of christocentric worship, where the Gospel of Christ’s death, burial and resurrection is platformed through worship.
With Nigeria’s young demography heavily influenced by the music and the arts, Christocentric music is a powerful tool in pointing this generation to Christ,”
Guest ministers expected include; Ministers Neon Adejo, Greatman Takit, Victor Thompson, Timi Dakolo, Samuel Giveson (SMJ), Noble G, Steve Hills, and Lily Perez. Others include Ministers Joxie, Anderson Qozan, Pastor Victor Paul, EmekaSongz, Flo, Dorcas Moore, Magpsalms, Mera Owili, Gerald Bishung, Phebe Lion, and the vibrant Evolution Children’s Choir.
The Jesus + Nothing Worship is a free event and attendees are guaranteed an unforgettable experience.
For more information, visit the official website: https://thelogicchurch.org/en/ and follow on YouTube at @TheLOGICChurch and on Instagram at @thelogicchurch.
Entertainment
Spotify’s ‘Detty December’ Hub and Spotify’s ‘Songs of December’ now live


Spotify today announced the launch of its ‘Detty December’ hub with playlists for December, a celebration of the vibrant festive season in West Africa and South Africa. The hub is a one-stop shop for all things Detty December, with curated playlists featuring the biggest hits and emerging sounds of the season. Users can find everything from Afrobeats and Amapiano anthems to chilled-out vibes for those much-needed recovery days.
“Detty December is a special time for our users in West Africa and ke Dezemba symbolises South Africa’s spirit of celebration,” said Phiona Okumu, Head of Music at Spotify Sub-Saharan Africa. “We’re excited to be part of their celebrations with this dedicated hub and playlists, bringing them the best music to soundtrack their festive moments.”
This unapologetic season of street jams, back-to-back concerts, and endless summer fun has developed its own culture that draws diaspora and local fans alike. The curated sounds of Spotify’s Detty December hub will pay homage to the Lagos rooftop lounges, Accra’s beachside festivals, and South Africa’s township tunes that keep people grooving.
In addition to the hub, Spotify has also launched a new playlist called ‘Songs of Detty December’. This playlist is a curated list from Spotify Africa’s editors on the songs predicted to dominate this year’s Detty December. From DJ Skelm’s Afro Tech sounds to Flytime Fest’s tour of songs that tell Africa’s aspirational stories, the hub will be the home of takeover playlists that display Africa’s diverse talent. Barrier-breaking Amapiano talent Kamo_ww has taken over a South African Summer playlist too.
Spotify is also supporting Jerk x Jollof, a popular event making its way to Africa for the first time, through its Frequency program. Held at The Ostrich event space, the Jerk x Jollof Cape Town takeover will feature DJs and artists such as TxC, DBN Gogo, Spinall, Sarz and Odeal, merging the spirit of Detty December and ke Dezemba experiences and bringing South and West African cultures and artists together.
“We’re committed to supporting African music and culture,” said Okumu. “We believe that music is a powerful way to bring people together, and we’re excited to be part of the Detty December celebrations.”
You can keep the good vibes going as you make your way to the hotel, beach or next Detty December party with Spotify’s curated and immersive sound selection. Discover something new or run the year’s best party anthems back on your app today.
The ‘Detty December’ hub is available now on Spotify.
-
Transport5 days ago
Enugu Air, CNG Buses, Transport Terminals Take off in May
-
GRPolitics5 days ago
2nd anniversary: Nsukka leaders score Gov Mbah’s administration high
-
Entertainment5 days ago
You’re a priceless gift: Gov Mbah Celebrates Jim Nwobodo at 85
-
Spotlight3 days ago
Glo Foundation holds “Rest and Relaxation Day” for Sanitation Workers
-
GRPolitics2 days ago
Ratify Udeh-Okoye as National Secretary or Face Mass Exit, South East Threatens PDP