Entertainment
Hero Lager dazzles fans with music fiesta, rewards consumers
By Nmerichukwu Igweamaka
The Chuba Ikpeazu Stadium in Onitsha came alive on Friday, November 23, as popular Nigerian music artists took to the stage to thrill the crowd at the fourth edition of the Hero Lager fiesta. Popular artists like Duncan Mighty, Timaya, Harrysong, Omawunmi, Reekado Banks and Rudeboy, one half of PSquare, performed their popular songs as they celebrated with Hero Lager, a premium brand from the stable of International Breweries, a proud part of the AB InBev family.
As a brand that has always represented the South East of Nigeria, the music fiesta themed the Bridge Edition, is aimed at identifying and elevating major landmarks that typifies South East which the Niger Bridge epitomizes. This edition of the music fiesta is also significant as it connects the brand with its teeming consumers and customers.
Speaking at the event, Marketing Director, International Breweries, Plc., Mrs. Tolu Adedeji said every year, the Hero fiesta attracts thousands of fans who are loyal to the brand and appreciate what it stands for.
“We made the decision to make Onitsha the venue of our annual fiesta as a way of appreciating the acceptance and the loyalty enjoyed by Hero Lager beer and it gets bigger and better with each passing year. We hope to continue bringing so much value to our customers and maintaining the good relationship,” Adedeji said.
Launched into the Nigerian market in August 2012, Hero Lager beer worked its way into the hearts of consumers in the South Eastern region who christened the beer ‘Oh Mpa’, in reverence and as a mark of respect (Mpa means father in Igbo language). The premium lager, Hero, was also only recently knighted with a new crown cork -a Red Cork and with the title of “Dike Mba Nile.”
Marketing Manager, Hero Lager, Obumneke Okoli, said, “Hero is a well-established brand in the eastern part of the country and International Breweries Plc. is tremendously thrilled to bring to them a night packed with fun and excitement as a way of expressing our unwavering gratitude to our Igbo brothers.”
In addition to the fiesta, more winners emerged in the HEROnaire mega promo, a reward scheme that offers consumers above the legal drinking age with N1 million for eight weeks over the next two months. “Hero Lager is always glad to put a smile on the faces of its consumers and we are looking forward to rewarding even more consumers across the country, giving people the opportunity to win big and become HEROnaires,” said Sales Director, International Breweries Plc., Mr. Godwin Oche.
Hero fiesta is an annual music extravaganza put together by International Breweries to celebrate its customers for their patronage and loyalty, while identifying with the culture and the traditions of the people, particularly those resident in the South-Eastern part of the country.
Spotify today announced the launch of its ‘Detty December’ hub with playlists for December, a celebration of the vibrant festive season in West Africa and South Africa. The hub is a one-stop shop for all things Detty December, with curated playlists featuring the biggest hits and emerging sounds of the season. Users can find everything from Afrobeats and Amapiano anthems to chilled-out vibes for those much-needed recovery days.
“Detty December is a special time for our users in West Africa and ke Dezemba symbolises South Africa’s spirit of celebration,” said Phiona Okumu, Head of Music at Spotify Sub-Saharan Africa. “We’re excited to be part of their celebrations with this dedicated hub and playlists, bringing them the best music to soundtrack their festive moments.”
This unapologetic season of street jams, back-to-back concerts, and endless summer fun has developed its own culture that draws diaspora and local fans alike. The curated sounds of Spotify’s Detty December hub will pay homage to the Lagos rooftop lounges, Accra’s beachside festivals, and South Africa’s township tunes that keep people grooving.
In addition to the hub, Spotify has also launched a new playlist called ‘Songs of Detty December’. This playlist is a curated list from Spotify Africa’s editors on the songs predicted to dominate this year’s Detty December. From DJ Skelm’s Afro Tech sounds to Flytime Fest’s tour of songs that tell Africa’s aspirational stories, the hub will be the home of takeover playlists that display Africa’s diverse talent. Barrier-breaking Amapiano talent Kamo_ww has taken over a South African Summer playlist too.
Spotify is also supporting Jerk x Jollof, a popular event making its way to Africa for the first time, through its Frequency program. Held at The Ostrich event space, the Jerk x Jollof Cape Town takeover will feature DJs and artists such as TxC, DBN Gogo, Spinall, Sarz and Odeal, merging the spirit of Detty December and ke Dezemba experiences and bringing South and West African cultures and artists together.
“We’re committed to supporting African music and culture,” said Okumu. “We believe that music is a powerful way to bring people together, and we’re excited to be part of the Detty December celebrations.”
You can keep the good vibes going as you make your way to the hotel, beach or next Detty December party with Spotify’s curated and immersive sound selection. Discover something new or run the year’s best party anthems back on your app today.
The ‘Detty December’ hub is available now on Spotify.
Forty years after the release of the original JESUS film, Jesus Film Project is releasing an updated edition of founder Paul Eshleman’s book, I Just Saw Jesus.
The new edition features a heartfelt foreword written by Eshleman’s daughter, Jenn Huff, as well as refreshed cover art. The book was officially released in October 2024.
Originally published in 1985, I Just Saw Jesus chronicles Eshleman’s journey to create the JESUS film, the most translated and viewed film in history. Translated into more than 2,100 languages and counting, the film has been a significant resource in spreading the gospel to millions across the globe.
The release of this updated edition comes at a critical juncture as Jesus Film Project reimagines the 1979 film for today’s generation.
In her foreword to the new edition of I Just Saw Jesus, Huff reflects on her father’s vision and passion for the project. She writes, ”The JESUS film, meticulously crafted to depict the life of Jesus with unprecedented accuracy, stood as a beacon of attention to detail. Behind the scenes, my father’s equally meticulous storytelling mirrored the attention that was paid to every aspect of the film’s creation.” She added, “I Just Saw Jesus is not just a book; it is a testament to the miraculous change Jesus makes in people’s lives.”
Paul Eshleman’s work on the JESUS film was inspired by the mission to share the gospel message in every corner of the world.I Just Saw Jesus tells the stories of the faithful volunteer film teams, missionaries and pastors who ventured into remote tribes to show the JESUS film. They carried generators and projectors across jungles, stood before influential leaders, and overcame threats, curses and deadly diseases – all to share the story of Jesus in the heart language of those who might not otherwise hear the gospel.
This new edition of I Just Saw Jesus is a tribute to Paul Eshleman’s legacy. It marks a new chapter in the ongoing mission to innovate and reach people with today’s tools, ensuring that the gospel remains accessible to new generations.
Purchase I Just Saw Jesus on Amazon or the Cru store, and join the ongoing conversation about how media can inspire the next generation.
Gather25, a trailblazing global gathering of Christians founded by Jennie Allen, has unveiled the first of its contributors for the upcoming event in 2025.
Featuring a multi-denominational, international line up of Christian teachers, storytellers and prayer guides from six continents, Gather25 aims to showcase powerful stories of how God is transforming communities and hearts around the world.
The event, with a schedule that will circumnavigate the globe over 25 hours, celebrates a line-up of individuals who bring a unique perspective of how God is moving in their context.
Together, they are partnering with Gather25’s mission to mobilize Christians everywhere to reach the 5.5 billion people on earth who have yet to encounter Jesus.
Through live-streaming technology and AI, Gather25 will connect with Christians in homes, in churches, in stadiums, or on their phones, across six continents, with each continent hosting a portion of the 25 hours.
The teachers, storytellers, and prayer guides include:
● Jennie Allen – Founder & Visionary of Gather25, Bible teacher, author, the visionary behind IF:Gathering.
● Pastor Charles Mugisha – Founder and President of Africa New Life Ministries.
● Matt Maher – Gospel artist and songwriter, known for favorites like “Lord, I Need You.”
● Mark Varughese – Founder and Senior Leader of Kingdomcity.
● Matt Redman – Double GRAMMY®-Award winning worship leader and songwriter.
● Priscilla Shirer – A New York Times Best-Selling author and actress featuring in movies like War Room.
● Sinach – Gospel artist and songwriter, known for favorites like “Way Maker.”
● Tasha Cobbs Leonard – GRAMMY® Award-winning singer/songwriter.
● Rorisang Thandekiso – A multi-talented media personality and musician, and the founder of “Jesus This Jesus That.”
● Rick Warren – Author of The Purpose Driven Life, his books have been translated into 200 languages.
Gather25 is a global collaboration of Christians who are instrumental in connecting the global church from the ground up. Pastor Charles Mugisha said, “Gather25 gives, for the first time in history, Africa a voice to share the Good News of our Lord Jesus Christ more than ever before.”
“I have a feeling in my heart that (Gather25) is a God thing. The Bible commissions us to go and take the Gospel to all nations and for the first time, I see that we can actually take the Gospel to all the nations in 25 hours. That’s exciting for me!”
The event will kick off in the United States at 01:00 UTC on Saturday, 1st March 2025, and will journey around the globe, concluding in Peru at 02:00 UTC on Sunday, 2nd March 2025. This continuous broadcast is designed to empower Christians worldwide through inspiring stories and testimonies of God’s work across nations. Each session will be hosted from a different country, featuring teaching, worship, stories and prayers from various locations within each session. The event will also unveil never-before-heard accounts from the underground church.
Join us for this global event to connect with believers from every corner of the world. Find out about Gather25, and sign up for more resources at: gather25.com
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