Hospitality
Spotlighting the Diverse Opportunities in the Nigerian Hospitality Industry


By:Adeniyi Ogunfowoke
The global hospitality industry is a trillion dollar industry. This is because everyone at some point in their lives has been part of contributing to the fastest growing industry in the world – tourism. Whether you’ve stayed in a hotel, hopped on a plane or paid to go on a tourism tour, you have made a contribution to the global hospitality industry.
Understandably, a large chunk of the contributions is being scooped by the so developed nations. The 2018 edition of the UNWTO report reveals the top 10 countries that make the most from tourism. The countries: USA, $299 billion, Spain: $96 billion, France: $86 billion, Thailand: $81 billion, United Kingdom: $72 billion, Italy: $62 billion, Australia: $59 billion, Germany: $57 billion, Macao (China): $51 billion and Japan: $48 billion.
Where is Nigeria?
In monetary terms, the sector contributed approximately N2.3 billion to the GDP as a direct contribution and N6.2 billion as a total contribution to the GDP. This is according to the Nigeria Hospitality Report published by Jumia’s Hotel and Flight Services.
In Africa, Nigeria is number 4 in terms of earnings from the hospitality according to the UNWTO report. South Africa, Egypt and Morocco hold the first three positions respectively.
This is not surprising as the African Hospitality Report discovered that Africa only received 5% of international arrivals.
Regardless, what is stopping Nigeria from earning the most income from tourism in Africa with all her ‘hospitality goodies’? The answer is because we have not fully explored the diverse and innumerable opportunities in the hospitality industry.
The opportunities in Nigeria’s Hospitality industry
Travel agencies
There is a good number of travel agencies that can serve not only the Nigeria market but also the international market. Indeed, one of the popular travel agencies is Jumia‘s hotel and flight marketplace where you can book hotels, flight and packages at the best available rate.
Tour operators
Nigeria has so many tourism destinations; some are yet to be explored while others are yet to be discovered. In-between, the attractions that have been discovered are barely toured or visited in the past. This is no longer the case. With the emergence of tour businesses like Tour2Nigeria, Irinajo, Social Prefect and TVP adventures, managed by young and vibrant Nigerians, more and more Nigerians are visiting these destinations.
Museums, festivals and other cultural venues
Museums are located in all of Nigeria’s geopolitical zones. Some of them are Badagry Museum (Lagos), Gidan Makama Museum (Kano), National War Museum (Abia) and Slave History Museum (Calabar) among others. These museums have to be repositioned to attract visitors because they can be a source of income for the government. For festivals, the country is blessed with a potpourri of festivals. From the Osun-Osogbo festival in the West to Calabar carnival in the South, Mmanwu & New Yam festival in the East and the Durbar in the North; Nigeria is home to colourful festivals and other cultural valuables.
Concert and theatre venues
The Lagos Commissioner for Tourism, Arts and Culture, Mr Steve Ayorinde, revealed that the tourism sector recorded major success in the last quarter of 2018. The state earned an excess of N50bn in cash transactions, especially in weeks preceding and following the Yuletide season. If you were in Lagos, you would be aware that a lot of concerts were held. If other states in Nigeria can earn as much as what Lagos is earning from the hospitality industry, then the contributions of the sector to the GDP will be doubled.
Other opportunities: conferences and conventions centres, spas and wellness centres, cruise companies, event management, food tourism, medical tourism, religious tourism, theme parks, fitness clubs and sports organizations (such as gyms, golf clubs, and tennis facilities), hotel development and construction and manufacturers and suppliers of hospitality equipment.
To ensure that these opportunities are fully explored so that Nigeria’s hospitality industry will attract both local and international visitors, the government have to be committed to boosting tourism infrastructure and supporting businesses in the sector.


The Friends of Regent Primary School (FORPS), Maitama, Abuja, has donated two manual boreholes to the Kogo II and Barangoni communities in Bwari Area Council of the Federal Capital Territory Abuja as part of its corporate social responsibility (CSR) initiative.
Chairperson of the Friends of Regent Primary School, Mrs. Salma Dahiru Muhammed, speaking at the commissioning of the boreholes which took place on Friday, 4th July 2025 in the two communities, described the project as a meaningful step in the group’s ongoing commitment to community development and social impacts.
“Access to clean water is a basic human necessity, yet it remains a challenge in many parts of Abuja. This initiative is aimed at providing sustainable potable water, thereby promoting better health, supporting development, and improving the living conditions of the beneficiary communities.
“These boreholes are testament and benefits of collective action and a shared vision and the attendant positive impacts,” she noted, while expressing gratitude to all donors and volunteers who contributed to the success of the projects, emphasizing that their generosity made the intervention possible. She reaffirmed the group’s dedication to continuing efforts to uplift underserved communities.
Also speaking at the event, the Headmaster of Regent Primary School, Mr. Shaun Stockden said that the borehole project was conceived and completed in just seven months. “We organize annual fundraisers that support impactful community projects, and we look forward to initiating more of such interventions.”
Vice Chairperson of the Friends of Regent Primary School, Mrs. Fiona Ewa recounted a viral video showing both people and animals sharing the same water source in some rural communities, an image that deeply moved the group to take action. “We knew something had to be done,” she said.
“Providing a clean, sustainable, and reliable source of drinking water can significantly improve hygiene and living standards of the people. Each borehole is estimated to supply up to 3,000 liters of water daily,” she said.
In appreciation, Chief Samuel Gimba of Kogo II and Mr. Timothy Yohana of Barangoni communities both in Bwari Area Council, expressed heartfelt thanks to the Friends of Regent Primary School and acknowledged the life changing nature of the donation, while pledging differently to maintain the facilities responsibly.
Hospitality
Nature, Wellness and Culinary Drive 2025 Travel Trends in Africa, according to Mastercard Economics Institute
New Mastercard Economics Institute Travel Trends Report 2025 reveals that purpose in the form of nature-driven travel, wellness escapes and culinary adventures, are among the top drivers of tourism across Africa, SANDRA ANI reports


The Mastercard Economics Institute (MEI) has released its annual Travel Trends 2025 report, revealing the latest consumer spending insights and motivation when it comes to travel.
Cross-border movement is often influenced by the most pressing economic factors of the moment, such as exchange rates and geopolitical tensions. However, these are not the only factors driving consumers’ travel spending decisions, including those in Africa. Personal and purpose-driven factors remain powerful even when economic uncertainty looms.
Building on the resilience of the global travel sector seen last year, the 2025 report highlights how destinations across the African continent are increasingly appealing to tourists and, creating additional opportunities for local markets to develop tourism.
“Africa is emerging as a global leader in purpose-driven travel, where nature, wellness, and culinary experiences are redefining the continent’s tourism landscape. These trends present a powerful opportunity to drive inclusive growth, support local economies, and position Africa as a key player in the future of global tourism,” said Mark Elliot, division president, Africa, Mastercard.
Whether drawn by Namibia’s wellness retreats, South Africa’s wilderness experiences or Morocco’s vibrant culinary scene, travelers are expanding their horizons beyond traditional hotspots.
“Tourism is playing an important role in Africa’s growth story. Travelers are increasingly drawn to the continent’s natural beauty, culinary diversity, and wellness experiences. While economic and geopolitical factors matter, the pursuit of meaningful, purpose-driven travel remains strong. The Mastercard Economics Institute’s report sheds light on how countries are tapping into this trend to attract visitors and boost local economies,” said Khatija Haque, chief economist EEMEA, Mastercard Economics Institute.
By exploring a full range of travel motivations, the report identifies the main themes shaping travel today:
Africa trends:
- Nature-fueled adventures: South Africa and Zambia dominate cross-border spending around national park areas. Spending around South Africa’s major national parks far outpaced that of other countries, with nearly a quarter of the cross-border spending occurring within these zones. Zambia is also highly ranked as an outdoor adventure destination.
- Culinary crossroads: Marrakech ranks highly on the foodie list with its median restaurant hosting tourists from many different countries, often to enjoy meals of tagine and b’stilla. Cape Town is also on the list, with its bobotie dish proving popular with visitors.
- Wellness in the wild: Africa is establishing itself as a global leader in wellness-centered travel as consumers prioritize rejuvenation and self-care. Namibia, South Africa and Botswana are among the top destinations for travelers seeking spa-style and nature-based retreats and immersive eco lodges. Kenya is also ranked among the top 20 destinations for wellness In the Mastercard Wellness Index 2025.
Other global trends:
- Spa, summit and savor: Personal passions and goals motivate travel choices. Adventure-seekers are heading to the Nordics, where Finland’s national parks account for 7.1% of cross-border spending in the country.
- Summer destination draws: The Asia-Pacific region commands the list of trending summer destinations. Flight booking data reveals the top global destinations gaining most momentum for June-September travel, relative to last year. Tokyo is the number one trending spot for summer 2025, followed by Osaka and then Paris.
- Fuelled by fans: Fans travel internationally to see their favorite teams and athletes play. Case in point? During Shohei Ohtani’s World Series debut, spending by Japanese visitors in Los Angeles surged by 91%, six times the broader cross-border boost.
- Money matters: Despite geopolitical tensions and fluctuating prices, the factors that motivate consumers to travel are often more complex than just economic. But currency depreciation can make certain destinations, like Japan, more attractive due to their better value for money.
- Wheeling and dealing closer to home: In general, business travelers favor longer trips within their own regions, driven by hybrid work models and geopolitical uncertainty. However, there are exceptions, with UK businesses spending a growing share of their travel budgets in Asia, Europe, the Middle East and Africa.
Mastercard is dedicated to helping the global tourism sector grow through market analysis and high-frequency, data-driven insights that enhance the travel experience. By empowering destinations and businesses to better understand evolving consumer trends, Mastercard is helping to shape a more connected and resilient future for travel across Africa.
You can view the full “Travel Trends 2025: Purpose-driven journeys” and other reports and insights from the Mastercard Economics Institute can be found here.
GRLife
15 most common Etiquettes that can help you live a better lifestyle


When we talk about etiquettes, you would understand that we are talking about the rules that are governing socially acceptable behavior. It is simply one having a decorum towards things and people. Because the truth is, As long as you co-exist with or Amongst other people and things, there will be times you would likely make mistakes with how you relate to them, But there’s also a bigger room for you to learn the most common rules so as to avoid some silly behaviors.


So here, I’ll be sharing some etiquettes that is most common amongst us which we often fall short of. This etiquettes will help you live better or do things better especially when it involves other people.
Here we go,
- Don’t call someone more than twice continuously. If they don’t pick up your call, presume they have something important to attend to.
- Return money that you have borrowed even before the other person remembers asking for it from you. It shows your integrity and character. Same goes with umbrellas, pens and lunch boxes.
- Never order the expensive dish on the menu when someone is giving you a lunch/dinner. If possible ask them to order their choice of food for you.
- Don’t ask awkward questions like ‘Oh so you aren’t married yet?’ Or ‘Don’t you have kids’ or ‘Why didn’t you buy a house?’ Or why don’t you buy a car? For God’s sake it isn’t your problem.
- Always open the door for the person coming behind you. It doesn’t matter if it is a guy or a girl, senior or junior. You don’t grow small by treating someone well in public.
- If you take a taxi with a friend and he/she pays now, try paying next time.
- Respect different shades of opinions. Remember what’s 6 to you will appear 9 to someone else. Besides, second opinion is good for an alternative.
- Never interrupt people talking. Allow them to pour it out. As they say, hear them all and filter them all.
- If you tease someone, and they don’t seem to enjoy it, stop it and never do it again. It encourages one to do more and it shows how appreciative you’re.
- Say “thank you” when someone is helping you.
- Praise publicly. Criticize privately.
- There’s almost never a reason to comment on someone’s weight. Just say, “You look fantastic.” If they want to talk about losing weight, they will.
- When someone shows you a photo on their phone, don’t swipe left or right. You never know what’s next.
- If a colleague or anyone tells you they have a doctors’ appointment, don’t ask what it’s for, just say “I hope you’re okay”. Don’t put them in the uncomfortable position of having to tell you their personal illness. If they want you to know, they’ll do so without your inquisitiveness.
- Always put “please” before asking someone to help you do something. Remember, you are asking fot a favor, not giving an order.
I hope these etiquettes helps us correct some errors and make us behave more appropriately.
Picture credit: Qed.ng