GROpinion
Five Ways Tech Can Help Your Business Do More With Less
BY: Adeniyi Ogunfowoke
When properly harnessed, technology has the ability to revolutionize businesses. This is especially true for small and medium scale enterprises. Does this mean that technology can negate the effects of bad business strategies, poor management, or inept leadership? No.
However, it does mean that these small businesses that, at least, perform well in most areas can benefit immensely from technology by growing and becoming more effective.
eCommerce companies like Jumia, has employed and deployed technology as well as the internet to bring convenience to the doorsteps of Nigerians over the past 6 years. From humble beginnings as one vertical business that offers online shopping, it has evolved into a company that provides different eCommerce services including hotel and flight bookings, logistics and ordering of food. Thanks to technology. So, how can your business scale technology to do more for less?
Social media
Social media allows businesses to do several things that were nearly impossible to accomplish as a business. Social media allows businesses to observe nearly every aspect of the audience’s behaviour. This gives you a big insight into what your customers’ motivations are. In turn, you can use this knowledge to become a better seller by leveraging the marketing potential of social media.
Analytical tools
There are numerous analytical tools that you can use to determine the strengths and weaknesses of your business. Thanks to the internet, many of these tools can be deployed within a matter of seconds and it is free. For instance, you can gauge the percentage of visitors to your website that browses your site on their mobile browsers or you can assess your page load speeds. When it comes to measuring your company’s key performance indicators, you have enough data. This data can be used to improve your business and you do not need to pay anyone for this data.
Web-based payment systems
Web-based payment systems make it easy to send or receive payments just like Jumia’s payment gateway, Jumia Pay. Jumia Pay offers a flexible and secure payment platform to Jumia customers to make payment for transaction easy. As a result of this newfound payment flexibility, businesses can gain access to entirely new customer segments. Ultimately, this means more clients that you can offer your products and services to just by virtue of accepting another method of payment.
Better marketing campaigns
Digital marketing campaigns have the potential to offer highly specific targeting, immediate results, easy testing environments, and two-way engagements. More importantly, they tend to offer higher returns on marketing spend than some traditional forms of advertising. These characteristics make digital marketing much more accessible to businesses than other types of marketing. One of the reasons online marketing appeals to businesses is that unlike print, radio, or TV advertising, you don’t have to wait until the campaign is over to review campaign results.
Improved customer service
Recent technological advances have made communication and interaction with customers very seamless. Not only is it ridiculously easy to communicate in this day and age, but communicating with your customers is both lightning fast and incredibly affordable. The options are infinite and they include Twitter, Facebook, WhatsApp, Instagram, and mobile phones. You do not have any excuse for not having a good Net Promoter Score.
GROpinion
Insecurity In Zamfara – Hold Lawal Accountable, Not Matawalle
Writes Nasiru Aliyu, Media Advisor to the Hon. Minister
The recent protest organized by the All Progressives Congress (APC) Akida Forum raises significant questions about political motivations and accountability.
Led by Musa Mahmoud the APC AKIDA group staged a demonstration at the Abuja headquarters of the Department of State Services (DSS), demanding an investigation into the Minister of State for Defence, Dr. Bello Mohammed Matawalle, amid allegations linking him to banditry in the state.
The protest, predominantly featuring hired women and youths from Abuja, was framed as a response to escalating security concerns in Zamfara.
However, the underlying motives appear to be rooted in political rivalry rather than genuine concern for public safety.
The leader of the APC Akida Forum Tijjani Ramallan claims that Governor Dauda Lawal has accused Matawalle of collusion with bandits, suggesting that such ties have perpetuated the insecurity plaguing the region.
A critical point overlooked by Mahmoud and his supporters is that Matawalle is no longer the executive governor of Zamfara.
The current governor, Dauda Lawal, now holds the title of the state’s chief security officer, and therefore, he bears the primary responsibility for addressing the security crisis.
Instead of engaging in a blame game, Lawal should focus on implementing effective strategies to combat the rampant insecurity and provide the dividends of democracy to the people of Zamfara state.
The animosity towards Matawalle seems to stem from his previous role as the Director General of Bola Ahmed Tinubu’s campaign in the Northwest, where he played a pivotal role in securing significant electoral support for the current president.
This success has reportedly fueled envy among some political figures like Tijjani Ramallan, including Musa Mahmoud and others who may feel threatened by Matawalle’s rising profile.
It is noteworthy that allegations against Matawalle have been investigated by the National Security Adviser’s office, which found no evidence to support claims of his involvement in banditry.
This investigation contributed to President Bola Ahmed Tinubu’s decision to retain Matawalle in his ministerial position, where he has reportedly managed security matters in the Northwest with professionalism.
Adding to the complexity of this situation, a Kano High Court recently issued a restraining order against Governor Lawal and others, prohibiting them from continuing their smear campaign against Matawalle. This legal development underscores the court’s recognition of the potential harm caused by unfounded allegations and the need for accountability in political discourse and the state government has found an ally in APC AKIDA led by Tijjani Ramallan.
Despite the court’s intervention, Governor Lawal continues to leverage media platforms to tarnish Matawalle’s reputation, linking him to banditry and corruption without substantiating evidence.
Such tactics appear to be desperate attempts to undermine Matawalle’s credibility, likely motivated by Lawal’s desire to solidify his political standing.
The ongoing campaign against Matawalle by Lawal and his associates raises serious concerns about the integrity of political discourse in Zamfara.
It is imperative for the public to remain vigilant against misleading narratives and to recognize the broader implications of such political maneuvers.
The Kano High Court’s ruling serves as a reminder of the importance of due process and the need for responsible governance.
In conclusion, the focus of accountability in Zamfara should shift towards Governor Dauda Lawal, who now holds the reins of security in the state.
Instead of casting blame on former officials, Lawal must take ownership of the security situation and work towards tangible solutions that prioritize the safety and well-being of the people of Zamfara.
Furthermore, since Matawalle operational visit to sokoto led to the elimination of Bandit leader Halilu Sububu who is alleged to have died with the treasure of the sponsors of banditry in zamfara state, the pain propelled them to further embark on campaign of calumny.
The recent activities of some individuals with one Davids Iyida attempting to sabotage the MoMo Payment Service Bank project intended to benefit, especially Enugu Ezike people, have raised significant concern and outrage within the community.
Such actions aimed at undermining a project with immense potential to uplift and empower the people of Enugu Ezike can only be described as malicious.
The MoMo PSB project is designed to bring financial services closer to the people of Enugu Ezike, facilitating easier access to banking and financial transactions.
This project is expected to create jobs, stimulate local businesses, and provide a much-needed boost to the local economy. In a region where such opportunities are rare, the MoMo PSB project represents a beacon of hope for many residents.
It is particularly baffling and disheartening to witness a member of the community collaborate with outsiders to hinder the progress of their own people.
The reasons behind such alliances remain unclear, but the impact of these actions is evident and deeply troubling. Working to obstruct the project is not only delaying progress but also actively working against the welfare and advancement of Enugu Ezike.
The efforts to destroy Kingsley Ifeanyi Adonu’s good intention, despite all the positive contributions he has made, are nothing short of wickedness.
Adonu, a visionary entrepreneur and the leading MTN Partner in the South East, has dedicated significant resources and efforts to bring the MoMo Payment Service Bank project to fruition.
His vision for the community includes economic growth, financial inclusion, and overall development. Attacking his vision is an attack on the progress and future of Enugu Ezike.
The question that lingers in the minds of many is: Why sabotaging our own benefits? In a time when unity and collective effort are paramount for the community’s advancement, such actions of sabotage are counterproductive and harmful. The community needs all hands on deck to drive development and improve the quality of life for its residents. Internal conflicts and malicious actions only serve to set back these efforts.
Despite the challenges and the malicious attempts to derail the project, it is important to reaffirm that S Mobile Group vision for establishing a MoMo Payment Service Bank in Enugu Ezike will prevail.
The community stands behind this vision, recognizing the immense benefits it promises to bring. Efforts to hinder progress will ultimately fail in the face of collective determination and support.
The actions of these ungrateful individuals, aimed at sabotaging the MoMo PSB project, are grave disservice to the community of Enugu Ezike.
In a time when progress and development are desperately needed, such malicious activities are deeply regrettable.
However, the vision and determination of Kingsley Ifeanyi Adonu and the community’s support ensure that the project will succeed, bringing much-needed growth and prosperity to Enugu Ezike.
Let it be known that no amount of sabotage can dim the light of progress and unity.
Nwodo, a public commentator writes from Enugu State
Columnists
Cybersecurity in 2024: Towards Ever Greater Sophistication of Tactics
Writer: CHESTER WISNIEWSKI, Director Global Field CTO, Sophos
With 2024 fast approaching, what are the results for 2023 and what are the developments in the threat landscape for this new year?
The year 2023 was marked by persistence in the tactics of cybercriminals, with the predominance of ransomware, the exploitation of vulnerabilities, theft of credentials and even attacks targeting the supply chain. The common point in all his attacks is their formidable effectiveness.
It is therefore essential to ask what trends will persist in 2024 and what strategies businesses should adopt to deal with these future cyber threats.
Between persistent trends and evolving cybercrime tactics
In 2024, the threat landscape is not expected to change radically, particularly with regard to attack typologies and criminal tactics and procedures.
Criminal groups still primarily focus their attention on financial gains and ransomware remains their weapon of choice. These cybercriminals tend to take the easy way out by opportunistically attacking unpatched security vulnerabilities.
The recent Citrix Bleed attack demonstrated the agility of cybercriminals when it comes to quickly and effectively exploiting these new vulnerabilities.
However, once patches are applied to these vulnerabilities, cyberattackers tend to revert to more common strategies of stealing credentials or, failing that, cookies or session cookies, which, while slightly slower, constitute always a proven means that allows them to penetrate within a system.
In 2024, however, we should expect increased sophistication in defense evasion tactics, particularly due to the generalization of certain technologies such as multi-factor authentication. These attacks will combine malicious proxy servers, social engineering techniques and repeated authentication request attacks or “fatigue attacks”.
AI and regulations will continue to shape cybersecurity
In 2024, the development of AI will have a positive impact on the efficiency of IT teams and security teams by enabling them to strengthen defenses and work more efficiently, including through the processing of vast volumes of data in the aim of detecting anomalies. It should make it possible to respond more quickly in the event of an incident.
Indeed, analysis of attacks in 2023 showed a shortening of the time between network penetration and the triggering of a final attack – using malware or ransomware. The need for rapid detection and response tools to prevent costly incidents is therefore essential.
Finally, regulatory developments could have a major influence on measures taken against ransomware. The need to take more substantial measures could push some states to penalize the payment of ransoms, which would represent a brake on malicious actors and change the perspective of companies in the event of an attack.
Other stricter legislation, such as the implementation of the European NIS2 Directive, is also expected to force companies to take additional measures, particularly regarding their abilities to collect data sets.
To protect themselves against increasingly rapid, effective and costly attacks, companies will need to strengthen their defenses by equipping themselves with tools that allow them to detect and respond to incidents more quickly.
The worsening cybersecurity talent shortage does not appear to be as serious as some studies claim. On the contrary, companies have implemented more lax hiring criteria and more open-mindedness in the recruitment process.
From this perspective, to guarantee their survival in a constantly evolving threat landscape, companies have every interest in establishing partnerships with cybersecurity experts whose main mission is to make the hyperconnected world safer, to advise and assist them. in setting up effective defenses.
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