Entertainment
Heineken named Beer of the Decade
By Sandra Ani
World’s premium beer brand, Heineken has won a Medal of Gold as Outstanding Premium Lager Brand of the Decade.
This decoration is courtesy respected Nigerian business magazine Marketing Edge.
Heineken is the only Nigerian beer brand so honoured, during an elite event in Lagos on Friday, August 27, 2021.
Marketing Edge publisher John Ajayi says the award is ‘‘in recognition of the brand’s cumulative strategic initiatives over the years, alongside its unmatched consumer trend forecasting in the country.’’
The bulk of Heineken’s popularity stems from its unique blend of excellent ingredients that impart a distinct flavor, providing beer drinkers across the country with a premium experience. Beyond the sensory pleasure it delivers; it extends its impact on consumers’ lives through its groundbreaking initiatives.
Heineken asserts a claim to superiority, as evidenced by its campaigns in the last decade, from dominating the lifestyle sector by rebranding the annual Lagos Fashion Week.
The fashion exhibition founded by Omoyemi Akerele showcases the best creatives in Nigeria’s fashion industry and has served as a conduit between local creators and international fashion brands, breathing life into their creative processes through mentoring and masterclasses. One of such initiatives has plunged Heineken into a household name in the fashion world.
The worldwide beer brand didn’t stop at the Lagos Fashion Week; it also signed a ten-year sponsorship deal with the Union of European Football Associations (UEFA).
As a matter of fact, the Heineken-UEFA relationship was birthed in 1994 and its presence in over 190 markets around the world, continues to imprint its impact on the football community.
Kindling the kindred spirit of football lovers in Nigeria, it launched the #NeverWatchingAlone campaign to encourage communal viewing of football matches. For the 2021 UEFA Champions League finals, it convened football lovers in Abuja, with special appearances from Nancy Isime, Uti Nwachukwu, and Samantha Walsh.
Likewise, its UEFA Champions League Trophy Tour, helps fans experience the trophy; touring over 35 cities across the world, including a recent tour to Lagos, Nigeria in April 2019.
Heineken’s topnotch business practices are not left out of its merit for the Beer of the Decade Award as guided by the Heineken Code of Business Conduct (Heicode), positioning it as an unrivaled consumer-focused brand, which at its core is driven by innovation, creativity, and connectivity.
Seeing Heineken initiatives are uniquely tailored to enrich consumers’ lifestyles and uplift values, Heineken’s partnership with the United Nations Industrial Development Organisation (UNIDO) is one of its sustainability initiatives focused on increased water conservation, clean energy production, and local material sourcing, to benefit the immediate community of its operations.
The campaign which commenced in 2015 in the Ibadan region of the Ogun-Oshun catchment area, has had a tremendous impact spanning thousands of homes, local businesses, and communities across the years.
The Heineken brand truly has a midas touch as it has become a symbol of excellence and community in all fields, including sports, fashion, entertainment, environmental sustainability and so much more.
Cheers to a decade of impact!
By Dimeji Kayode-Adedeji
Precisely 365 days today at about 6. 45am, a telephone call I first received came from the home of Alaba Oluwaseun Lawson.
My heart skipped…and listening to the voice from other end of the phone, It was sad news… Mama has gone to the Lord.
Honestly, I was immediately confused and still on my Jalamia, (Pyjamas) I drove straight to her private residence at Quarry Road in Abeokuta. Reality dawned on me on arrival and I couldn’t hold back tears which rolled down my face and I became speechless.
It was a Saturday I used to appear on live radio program on fresh F.M between 9-11am. When I regained my consciousness, I put a call across to management of the station, that I can’t make it because I was bereaved. As I was still trying to comport myself and further regain my strength as a man, there were torrential phone calls from my colleagues in the pen profession, knowing that I was her media adviser, trying to confirm authenticity of the sad news.
I had no choice I had to issue a press statement early enough to avoid speculations and wrong news dissemination. I must confess in my career as journalist of over three decades that was my first time I will be writing a press statement on a demise of any individual.
I must again openly say this, late Iyalode Alaba Lawson, Iyalode of Yorubaland, I knew for over 30 years was my great benefactor and I will continue to appreciate her even in death. She was there for me all time, a reliable mother, a sister and aunty from another womb.
I have no regret knowing her, if there is opportunity to keep relationship in heaven, I will keep that relationship with Alaba Oluwaseun Lawson (Omo Jiboku Tanatana). Its exactly a year today you left this sinful world to rest in the arms of the Lord. The legacies you left behind speak volume. I pray you continue to rest in perfect peace. Adieu
Prince Dimeji Kayode-Adedeji is founder of Penpushing Media and Media Adviser to late Iyalode of Yorubland, Iyalode Alaba Lawson
Grammy Award-winning singer Damini Ebunoluwa Ogulu, popularly known as Burna Boy, has revealed why he is not yet ready to have children.
He made this known during an Instagram live session on his page on Wednesday.
Burna Boy claimed that his desire to provide the same level of love and dedication his parents gave him is the reason why he is not having kids.
Explaining further, Burna Boy said, “Why haven’t I had kids yet? Bro, it’s because I don’t want to have kids. Like, have you seen my operation? Have you seen my mom the way she loves me? Have you seen my dad the way he loves me?
“Bro, I know I can’t give that to anyone right now with the life I live. So until I am settled and can be there for my children every day, every minute of every day, I am not having any kids.”
The singer was arrested or rather dramatically dragged into the police van while he was trying to run away from the arrest on May 14 following a petition from a car dealer.
Portable allegedly purchased a G-Wagon worth N27 million from the car dealer, made a down payment and took the vehicle away with the promise to pay the balance.
After waiting for a while without any word concerning his balance, the dealer reached out to the singer who claimed the car he purchased had faults. The dealer then asked the singer to return the car or pay the balance but Portable allegedly refused.
Following a petition from the dealer, the police moved in and arrested the singer who is currently in their custody.
When contacted, the spokesperson of the Lagos state police command, SP Benjamin Hundeyin confirmed the arrest of the singer.
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