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The Voice Nigeria Calls for Audition with its Fourth Edition

By Sandra Ani

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The Voice Nigeria

The world’s number one international talent show, The Voice Nigeria is set to hit the screens with its fourth season of the show.

This season of the show will be fully produced in Nigeria for the second time by UNITY1 Limited and FAME Tv and it promises to be bigger, better and even more authentic than previous seasons.

The fourth season of the show which will be produced in partnership with British television giant, ITV, and international record label, Universal Music UK and in conjunction with YouTube is expected to attract the brightest of Nigerian musical talents for the global stage as the country’s music industry continues to enjoy international attention.

Expressing his delight over the show, the Managing Director, Un1ty Limited and Executive Producer, The Voice Nigeria, Mr. Akin Salami stated, ‘’We are beyond excited to draw open the curtain of a new season, the Fourth season of The Voice Nigeria. The third season of the show was produced in Nigeria for the first time since the inception of the show. It was definitely an outstanding show from all the local and international feedback we received.

“This 4th season of the show is coming with new and exciting twists and turns especially in a time when the Nigerian music industry continues to grow in leaps and bounds. Our aim is to continually provide a platform with international relevance for more talents and prepare them for the global stage. We are set to deliver a season like never seen before.

“We have exceptional sponsors and partners (both returning and new sponsors) that have also provided invaluable support in bringing this season to life. They have supported the show in retaining its spot as the number one music reality tv show in Nigeria.’’

The Voice Nigeria made the announcement earlier today and is set to kick off this season, onboarding Nigerian singing talents and training them with the best of coaches while preparing them for the global stage.

In addition to this, the show would be unveiling its official sponsors for the season.

Registration

Registration for The Voice Nigeria is free and will kick off on the 18th of February 2022. For More information, visit The Voice Nigeria’s website and all their social media platforms.

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Spotlight

MTN Go MAD Campaign Inspires Aba’s Entrepreneurial Spirit

Reporter: SANDRA ANI

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MTN Go MAD Campaign Inspires Aba’s Entrepreneurial Spirit
L-R: Joseph Ogbuka, Manager, Go-To-Market, MTN Nigeria; Micheal Chinedum Ogbonna, CEO, Mua Couture; Dr. Precious Uche, CEO, Tonatel Beauty & Spa and MacDaniels Enwemuche, Regional Manager, Sales & Trade Development, MTN Nigeria at the Go MAD regional activation at Sugarland, Luxury City Hotels, Aba on Sunday March 23, 2025.

MTN Nigeria’s Go Make A Difference (Go MAD) campaign brought its message of innovation and empowerment to Aba, the renowned hub of enterprise, on Sunday, March 23, 2025. The event, held at Sugarland, Luxury City Hotel, celebrated local creativity and resilience while encouraging Nigerians to take bold steps toward transforming their communities.

Onyinye Ikenna-Emeka, Chief Marketing Officer of MTN Nigeria had earlier the inspiration behind the Go M.A.D initiative. “The Go M.A.D. campaign is rooted in the belief that MTN data gives you the power to take on the world, to achieve the extraordinary, and to make a meaningful difference, in your community, your family, and your workplace.”

The campaign has already made stops in cities like Abuja, Enugu, Calabar, Ibadan, and Benin, showcasing changemakers who embody the spirit of progress. In his opening remarks, MacDaniels Enwemuche, Regional Manager, Sales & Trade Development at MTN Nigeria, emphasised the importance of resilience during challenging times. He stated: “MTN is here to remind us that every great achievement starts small. We’re providing a platform for Nigerians to showcase their skills and products, not just locally but globally, removing limitations and amplifying their impact.”

Describing Aba as Nigeria’s “Silicon Valley”, Enwemuche explained the need to activate this campaign in Aba, due to the city’s industrious spirit and alignment with the Go MAD philosophy: “Aba is already making a difference. Every person — doctor, teacher, shoemaker — has a role to play in our ecosystem. Do it well.”

The event featured inspiring stories from local changemakers. Like chessmaster Tunde Onakoya, the campaign’s ambassador, these stories reflected how small steps can lead to global impact.  Onakoya rose from humble beginnings to become a Guinness World Record holder for the longest chess marathon. His journey exemplifies the transformative power of determination and digital connectivity.

Local talents also took centre stage in a vibrant showcase. A body painter, tailor, and mechanical engineer demonstrated their crafts live, while fashion designer Prinna Nnanna unveiled an athleisure line sewn overnight and modelled on-site.

The Icons of Impact session highlighted changemakers using MTN data to drive social change. Dr. Precious Uche, CEO of Tonatel Beauty and Spa, shared her mission to redefine beauty standards:

“My business fights bleaching and promotes ‘black is beautiful.’ MTN data has helped me spread this message across Owerri and Aba.”

Fashion entrepreneur Michael Chinedu Ogbonna, CEO of Mua Couture, discussed how digital tools have expanded his reach: “The internet has made the world a global village. I now create clothes for clients in Malaysia, the US, and Canada — all thanks to data.”

Through storytelling, cultural showcases, and real-life examples, the Go MAD Aba activation reminded attendees that even small acts of courage can spark significant change. The campaign continues to celebrate resilience and innovation across Nigeria while empowering communities with digital tools.

With upcoming activations planned for cities like Jos, Lagos, and Kano, MTN remains committed to inspiring Nigerians to make a difference, one bold step at a time.

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Sports

We’re Confident in the Super Eagles – Karl Toriola

Reporter: SANDRA ANI

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MTN and Super Eagles
MTN loves the Super Eagles

…reaffirms MTN Nigeria’s support following ‘draw’ with Zimbabwe. 

MTN Nigeria, the official telecommunications partner of the Nigerian Football Federation (NFF), has reiterated its unwavering support for the Super Eagles following their spirited draw with Zimbabwe in the World Cup qualifier match at the Godswill Akpabio Stadium in Uyo, Akwa Ibom.

Building on the momentum from their recent victory against Rwanda, MTN Nigeria had expressed strong backing for the national team ahead of the crucial fixture. Tobe Okigbo, MTN Nigeria’s Chief Corporate Services & Sustainability Officer, stated before the game, “We are confident in the team’s ability to make Nigeria proud and qualify for the World Cup.”

Despite the draw, MTN Nigeria’s CEO, Karl Toriola, maintained a positive outlook. “While tonight’s outcome wasn’t what we hoped for, we remain steadfast in our support for the Super Eagles. This result is just part of the journey towards World Cup qualification, and we believe in the team’s resilience and ability to succeed,” Toriola said.

 The match showcased the Super Eagles’ grit and determination as they found their rhythm against the Zimbabwean side. Nigeria scored the first goal, demonstrating their prowess and fighting spirit, although the match ultimately ended in a draw. This result has added to the excitement of Nigeria’s path to the 2026 FIFA World Cup.

 MTN Nigeria, which signed a deal with the NFF in 2021 as the Official Telecoms Partner, has been a constant pillar of support for Nigerian football for over two decades. The company’s commitment extends from grassroots to national levels, investing significantly in the development of local football.

 “Our support for the Super Eagles and all national teams is part of our long-standing tradition,” Toriola added. “We are building a sustainable legacy of collaboration, growth, and development in the football space. Tonight’s result doesn’t change our belief in the team’s potential to make all Nigerians proud on the global stage. We believe in our Eagles.”

 As the Super Eagles regroup and prepare for their next qualifier, MTN Nigeria has called on all Nigerians to rally behind the team. The company emphasized that this is a crucial time for unity and continued support, expressing confidence that the Super Eagles will overcome this challenge and strive towards securing a spot in the 2026 FIFA World Cup.

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Romance

GOCOP mourns with member, Tunde Abatan over wife’s demise

REPORTER: Sandra Ani

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Late Desola Amoke Latifat Abatan

The Guild of Corporate Online Publishers (GOCOP) has commiserated with its member, Mr. Olatunde Abatan, publisher of Newdawn Online, over the passing of his beloved wife, Mrs. Desola Amoke Latifat Abatan (née Adewunmi).

Mrs. Abatan died on Tuesday, February 18, 2025, after a brief illness.

A press statement by the publicity secretary, GOCOP, Ogbuefi Remmy Nweke, quoted the guild leadership in a condolence message, signed by the President, Ms Maureen Chigbo and Secretary-General, Mr. Olumide Iyanda, said the loss was not only to her immediate family, but to the online publishing community.

“On behalf of the entire GOCOP family, we extend our heartfelt condolences to you and your family during this difficult time. The loss of a life partner is an indescribable pain, and we can only imagine the depth of your grief,” part of the condolence message read.

The guild prayed for the repose of her soul and asked God to grant her family the fortitude to bear the irreparable loss.

GOCOP further assured Mr. Abatan of members’ prayers and support during this trying period.

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