Business
Eskimi Trains Digital Marketers, Others on Harnessing Creatives for Maximum Campaign Success
Report by Sandra Ani
Eskimi, a leading programmatic and data platform, Wednesday exposed advertising agencies, brands, digital marketing professionals and enthusiasts across Nigeria, to trends and ways to harness creative to achieve advertising targets.
The workshop tagged ‘Eskimi Pancake and Programmatic Series’ took place on February 22nd, 2023, at Radisson Blu, Ikeja – Lagos on the theme: “Harnessing Creatives for Maximum Campaign Success”.
The workshop featured two notable speakers who shared their expertise on the topic of creatives in advertising.
Maurice Ugwonoh, Creative Director at Noah’s Ark Communications, led the session titled “Mastering the Art of Creatives – Ideation to Execution.”
He presented several case studies to demonstrate the process of developing compelling creatives and the best practices for executing them.
Tayo Adediwura, Digital Account Manager at Eskimi WECA, took the second session titled “Harnessing Creatives for Maximum Campaign Success.”
He shared insights on the different creative formats and how to drive the best results for each of them.
Tayo also highlighted the role of data in creating effective campaigns and how to leverage programmatic advertising to achieve campaign goals.
The event was well attended, with participants expressing satisfaction with the quality of information and the interactive nature of the workshop.
The team from Eskimi re-echoed their commitment to empowering marketing professionals with relevant and up-to-date knowledge through its Pancake and Programmatic Series.
Eskimi is Nigeria’s largest Programmatic platform; an ad-tech platform that enables independent brands and agencies to conduct programmatic advertising campaigns across display, native, video, etc.
Business
Kingsley Adonu’s Journey: A Tale of Hard Work and Dedication in the Telecom Industry
In the fast-paced world of telecommunications, success is often attributed to those who demonstrate exceptional dedication and hard work. Kingsley Adonu’s remarkable journey stands as a testament to these qualities, paving the way for him to become a valuable partner with MTN, a leading global telecommunications company.
Adonu’s story begins with a humble background, where he cultivated a strong work ethic from an early age. His relentless pursuit of excellence caught the attention of industry leaders, setting the stage for a career marked by determination and resilience.
One of the key factors that propelled Adonu to success was his unwavering commitment to learning and staying ahead of industry trends. He immersed himself in the dynamic world of telecommunications, acquiring the knowledge and skills needed to navigate the rapidly evolving landscape. Adonu’s continuous pursuit of knowledge not only enhanced his expertise but also positioned him as a visionary in the field.
As he climbed the career ladder, Adonu faced numerous challenges, but his tenacity and commitment to overcoming obstacles set him apart. His ability to adapt to changing market dynamics and capitalize on emerging opportunities made him a standout professional in the telecom sector.
Adonu’s pivotal moment came when he aligned his efforts with MTN, a global telecom giant known for innovation and cutting-edge technology. Recognizing Adonu’s track record of hard work and dedication, MTN saw a valuable partner in him. The partnership marked a significant milestone in Adonu’s career, opening doors to new possibilities and avenues for growth.
The success of Adonu’s collaboration with MTN can be attributed to his strategic vision and innovative thinking. As a partner, he played a crucial role in steering the company toward continued success, contributing to its expansion and influence in the telecommunications market.
Kingsley Adonu’s journey serves as an inspiration for aspiring professionals in the telecom industry. His story underscores the importance of hard work, dedication, and a passion for continuous improvement. Adonu’s ascent to becoming an MTN partner is a testament to the transformative power of perseverance and a relentless pursuit of excellence in the dynamic world of telecommunications.
Business
Meet Kingsley Adonu
In the dynamic world of entrepreneurship, there are visionaries who not only navigate the business landscape but redefine it. Meet Kingsley Adonu, the Founder and Chief Executive Officer of the SMobile Group, a conglomerate that stands as a beacon of excellence and diversity in the global business arena.
Kingsley Adonu is a visionary entrepreneur and the Founder of the SMobile Group, a conglomerate synonymous with excellence and diversity. As the Chief Executive Officer, he has steered the group to remarkable heights, overseeing a spectrum of businesses that span across Telecommunications, Oil and Gas, Real Estate, Hospitality, Water Production, Agriculture, Technology, E-commerce, Energy, Sports, Entertainment, Education, Health, Logistics and Financial Services, with branches extending globally to UK, USA, China, South Africa, and Canada.
Under Kingsley’s astute leadership, SMobile Group has emerged as a major partner for MTN, evident in the impactful presence of the SMobile brand in the telecommunications landscape. His strategic insights and forward-thinking approach have positioned the group as a dynamic player in multiple industries.
Beyond the boardroom, Kingsley Adonu is a dedicated philanthropist, committed to making a positive impact in communities. His philanthropic efforts extend beyond business, reflecting a deep-seated belief in the responsibility of successful individuals to contribute meaningfully to society.
Kingsley’s influence is not confined to national borders; he has actively participated in numerous international telecom conferences, further enriching his understanding of global industry trends and fostering valuable connections with industry leaders worldwide.
With an unwavering commitment to excellence, Kingsley Adonu continues to inspire and lead the SMobile Group towards new horizons, blending business acumen with a passion for positive societal change.
Business
MyShopLauncher (MSL) Launches to Empower African SMEs with Revolutionary E-Commerce Platform, Unparalleled Support
Reporter: SANDRA ANI
Today marks a significant milestone as MyShopLauncher proudly announces its official launch, bringing forth a groundbreaking e-commerce platform designed to redefine the landscape for small and medium-sized enterprises (SMEs) in Africa.
According to statista, the revenue in the E-commerce market in Africa was forecast to continuously increase between 2024 and 2028 by in total 15 billion U.S. dollars (+48.88 percent).
After the sixth consecutive increasing year, the indicator is estimated to reach 45.72 billion U.S. dollars and therefore a new peak in 2028.
A Vision Fueled by Empathy
Founded two years ago, MSL’s inception was rooted in the recognition of the struggles faced by African merchants managing their businesses manually.
The MSL team embarked on a journey that involved extensive conversations with entrepreneurs, surveys, and rigorous testing of theories.
This painstaking process led to the development of a product that not only offers a no-code e-commerce storefront free of charge but also reflects a genuine commitment to the welfare and growth of SMEs.
More Than a Platform: A Caring Community
At the heart of MSL’s mission is a desire to forge connections that extend beyond business transactions. Beyond providing no-cost storefronts, MSL is dedicated to creating real bonds with business owners, offering support, guidance, and the tools needed for success.
This commitment goes beyond the conventional, embodying a genuine care and concern for the thriving of SMEs in Africa.
MSL’s Unique Selling Propositions (USPs) – A Platform with Heart:
- No-Cost Storefront: MSL offers a no-code e-commerce storefront, empowering merchants without any upfront charges.
- Customer Centricity: Beyond transactions, MSL is driven by a deep commitment to understanding and meeting the unique needs of each business owner.
- Educational Support: MSL provides free access to educational resources and coaching to accelerate the growth and development of SMEs.
- Real Connections: MSL fosters genuine connections, creating a community where business owners are not just clients but valued partners on the path to success.
In an era where commerce often feels transactional, MSL stands apart as a platform with heart, a platform driven by the vision to uplift, empower, and support African SMEs. As we launch, we invite entrepreneurs to experience not just a product but a community—a community that cares deeply about their success.
“At MSL, we believe that the success of SMEs is not just about transactions; it’s about building relationships, understanding aspirations, and providing unwavering support. Our platform is not just a tool; it’s an extension of our commitment to the dreams and growth of African business owners.” — Akintunde Opawole , Head of Product of MyShopLauncher.